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CHNGE CAMPAIGN
CHNGE is a sustainable and fair labor clothing brand targeted to young adults. This brand is all about challenging the stigmas that have been implemented to us by our society. CHNGE promotes equality and fights against any type of discrimination.
Even though CHNGE main concern is equality, they also care about the planet which is why I decided to create a campaign based on their fabric that is made with 100% organic cotton. To create these ads, I took the copy from their website and created a typographic driven campaign.
![CHNGE Ad 1.png](https://static.wixstatic.com/media/c5ce89_818129298b6b47ec8bf4841bcdbc32c6~mv2.png/v1/fill/w_597,h_923,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Ad%201.png)
![CHNGE Ad 2.png](https://static.wixstatic.com/media/c5ce89_5b1e07cc87ee40409b6786026d2bc657~mv2.png/v1/fill/w_597,h_923,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Ad%202.png)
![CHNGE Ad 3.png](https://static.wixstatic.com/media/c5ce89_50b111aa75024d0aad33280e0a6d9077~mv2.png/v1/fill/w_597,h_923,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Ad%203.png)
INSTAGRAM STORIES
![Chnge website mockup.png](https://static.wixstatic.com/media/c5ce89_7b7af8384aee465191da5b2ca14d8362~mv2.png/v1/fill/w_738,h_435,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Chnge%20website%20mockup.png)
WEBSITE
CREDITS
![CHNGE Story mock up 1.png](https://static.wixstatic.com/media/c5ce89_783a5d2bec8e4e5e87bc8072d2011666~mv2.png/v1/fill/w_212,h_400,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Story%20mock%20up%201.png)
![CHNGE Story mock up 2.png](https://static.wixstatic.com/media/c5ce89_b41efcb87f674345bd20b45efd75cff8~mv2.png/v1/fill/w_212,h_400,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Story%20mock%20up%202.png)
![CHNGE Story mock up 3.png](https://static.wixstatic.com/media/c5ce89_c6ecb90790814faa9d797fd5529c33b8~mv2.png/v1/fill/w_212,h_400,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/CHNGE%20Story%20mock%20up%203.png)
Art Director: Isabella Yanes.
The copy was mostly taken from the brand's website except for headlines 2 and 3.
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