NUDIE JEANS CAMPAIGN
Sometimes we like something and we don’t know if we should buy it or not because we don’t know how it’s going to look on us. This is why I created this campaign about a new filter called Nudie Closet which solves that constant problem we face every time we purchase a clothing item.
​
Nudie Jeans is a sustainable brand with fair labor practices which makes its clothes expensive. This inspired me to come up with the Nudie Closet filter which is a solution that is not only eco-friendly but it would also save time and money from the customers, making them invest in it.
INSTAGRAM FILTER
There is no better model than yourself to see how clothes look on you, as a result, I created the new Nudie Closet filter. Now you won’t have struggles wondering whether that shirt is going to look good on you or not. Trying cloth on has never been so easy. You just have to select the filter and start swiping.
WEBSITE FILTER
Nudie Closet will also be available on our website so you can try the clothes on before doing any purchase. In here to try the filter you just need to upload a picture and see how the item looks on you.
YOUTUBE MUSIC VIDEO
TWITTER POST
This twitter post is going to show a teaser of the filter accompanied with a link to our website.
Nudie Jeans is going to partner with a famous singer to create a fun video for one of the artist's songs.
​
The video will start with a girl watching a runway fromarandombrand, which leads to her buying oneof the jeans from that collection. After a few days she gets the package with the jeans, but when she tries them on, they don’t lookas she imagined them. Later, feeling sad, she finds the new Nudie Jeans filter so she tries it and decidesto order a new pair of jeans. These last ones end up looking just as they did on the filter, which makes her feel comfortable and happy.
CREDITS
Art Director: Isabella Yanes.
​
Copywriter: Isabella Yanes.
​
Animation: Isabella Yanes.